iGaming business and many other businesses keep developing. It concerns not just techniques, equipment, and other issues used but also people working for the growth of the definite industry. A short time ago, business was the prerogative of the male part of the world population. It was a kind of a tradition, and people got used to the fact that it’s preferable to hire men for leading posts and other important positions in various companies.

However, everything changes sooner or later. It also concerns women’s position in the iGaming business and other industries. In our article, we are going to know more about the female role in gambling and other businesses.

Benefits of The Participation of Women in igaming Business

More and more businesses try to attract skilled and talented females. There’re many reasons for such solutions, which are connected with the advantages women can bring to businesses:

• Innovative workforce. Engaging girls in businesses allows making the staff more diverse. And this is a way to the innovative working process. The diversity of ages, cultures, and finally, genders help increase creative thinking. All leading firms try to hire diverse workers to increase the effectiveness of their work. As for men and women, they have different backgrounds and experiences. Such issues have an important impact on the approach to business. As a result, their collaboration is likely to be productive.
• Exceptional skills for leadership. Girls are known for their delicacy and softness, which are very useful to lead any business. Surely, skills and knowledge are crucial for effective work. However, the right traits of character can influence businesses in a positive way, adding to the ROI. Another essential thing in women is their high emotional intelligence compared to guys.
• Economic power and purchaser’s insight. The greatest amount of money on various goods or services in the world is spent by girls. They are actually responsible for over 80% of all purchases. Thus, it’s a perfect idea to hire them for leading positions, for instance, in promotion departments. They know what they are usually attracted to, which allows them to make advertising campaigns more successful.

Women in Gambling or iGaming Business in 2021-2022

The situation with women’s participation in the iGaming business in different countries keeps changing. Recent years demonstrated positive shifts, and some key positions were taken by ladies.

One of the prominent events was about a year ago in the US. Atlantic City watched a wave of women’s leadership in the local gambling businesses. They said that 4 of 9 leading posts were taken by ladies. The situation didn’t last long, and the positions were changed soon after the celebration.

Speaking about the US in general, the Gaming Association of America claims that over 50% of the venues’ workforce is represented by women. At the same time, the association doesn’t track top jobs.

During the East Coast Gaming Congress, the issue of ladies in gambling was closely observed. One of the industry representatives, Karen W. (Caesars Entertainment’s regional Vice President of Finance), expressed a positive attitude to the future role of women in the gambling business. She compared the presence and future with the past when any girls working at casinos were considered Playboy bunnies. Karen was optimistic but also added that complex cross-trainings in various aspects are required for the advancement in the direction. By now, 2 gaming facilities in Atlantic City are led by women.

In addition, the US is already issuing special laws concerning recruitment quotas. Thus, in the definite states, there’re requirements, according to which a certain percentage of representatives of different social groups are to be among staff. Women are included in the requirements.

The representatives of the iGaming industry in the UK are also concerned about women’s positions. Thus, Jennifer Innes, a managing director in Betting Jobs, was interviewed on the edge of International Women’s Day. She expressed her thought that more equality is actually required. In fact, gambling businesses hiring mostly men are missing something important, she said.

Jennifer has taken leading positions in the iGaming business for over 10 years. And she told about her personal experience connected with the presumption of masculinity. The majority of jobs are oriented towards men. It’s even obvious from the description of an ideal candidate, which usually starts with something like ‘He is…’ or ‘He should be…’

At the same time, Jennifer also noticed that there was a 26% increase in the number of women joining the iGaming industry in 2021. The most common departments for them were:

• Marketing
• HR
• Creative departments.

A smaller number of women also took their posts in tech and operations departments. In general, more ladies took leading positions in gambling businesses in 2021 than men. One of the examples was demonstrated by her own company. They appointed a woman as a Chief Marketing Officer for one of their important clients focused on crypto. The other appointments among women were:

• HR director
• Chief compliance officer
• Regional directors for the markets in Europe
• Senior program managers
• Finance director
• Casino product director.

And this tendency is likely to continue. Thus, Jennifer predicts that women are going to build the future of the whole iGaming industry. She is sure if business people don’t care about what they miss while neglecting to hire women, they are far from the real development.

Prominent Women in iGaming

Our list is created to prove the words of Jennifer Innes about the important position of women in the gambling industry. Observe the most influential ones for 2022:

Name	Details
Charlotte Miliziano	She takes the position of Head of Games at Play’n GO. It’s a reputable software provider that takes care of its products. Thus, Charlotte is the one accountable for the excellent look and work of every pokie released. She started her way in this company as a mathematician. And now, she is one of the leaders of Play’n GO. The woman also managed to be nominated by the Women in Gaming Awards several times.
Yumiko Lundh	She took her job at Quickspin in 2018. Yumiko was appointed as a plain game tester to check games for bugs and write test cases. Today, this woman managed to become a QA manager responsible for the quality of every game. Her talent and skills were recognized by the whole industry when she became a finalist of the Women in Gaming Diversity Awards.
Elżbieta Bilnik	The way of Elżbieta at Wazdan started in 2012. At that time, she was a support specialist, who worked with customer services. 2 years later, she became Marketing Manager. Her talent and diligence allowed her to climb the career ladder. Thus, in 2018, Elżbieta was appointed as the Head of Design. She is the one accountable for the most outstanding features of the pokies developed by this provider.
Federica Faggiano	She came to iSoftBet in 2011. Federica took the position of a Key Account Manager. The woman turned out to be very hardworking and managed to reach a higher status in 2015, becoming the Head of Account Management. 6 years later, Federica was appointed as a Chief Commercial Officer.
Jo Purvis	In 2010, the woman was appointed as the Head of Sales and Marketing Online at Blueprint Gaming. Her way in the industry actually started in 2005 at WMS. Jo has spent 12 years already at Blueprint and is now recognized as a valuable expert. The work at Blueprint helped her improve her skills and climb even higher, becoming the Director of Key Accounts and Marketing.
Sue Dawson	The woman went a long way until she became an important part of SG Digital. From 2006, she worked at Inspired Entertainment and then at Gala Coral Group. Sue took the main positions in every company. And in 2012, she was appointed as the Legal Director Europe and Assistant General Counsel at SG Digital. She didn’t stop and continued her growth, becoming the Deputy General Counsel and SVP by 2018. Thanks to her, the software developer is now one of the global leaders in the iGaming industry.

Many women are likely to become prominent and add to the development of iGaming. Every time when you visit the LevelUp casino or any other platform, remember that the games you adore exist thanks to the work and skills of talented women.