The world of social media makeup style tutorials has had a big impact on how we all approach our personal style. The dramatic, gradient eyeshadows, subtle lipliners, and high-camp contouring styles that are now commonplace among young people would not have been so widespread if it weren’t for Instagram and YouTube culture.

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   Viral Social Media Looks Require A Showbusiness-Level Of Dedication

The first thing any aspiring influencer needs to know is that social media makeup requires some serious dedication and resources. In a world where all successful makeup artists use expensive lighting and sophisticated visual trickery, any newcomers need to be prepared. Consider social media makeup to be the same as any other type of digital showbusiness. Strong colors and high contrast are essential to ensure every facet of your look is visible on someone’s laptop screen.

2. IRL Makeup Requires Some Practical Considerations

While you might have seen a powerful look on YouTube that you’re dying to recreate before your next night on the town, there are some practical considerations to take note of before you try it out. Makeup influencers need to go the extra mile to make their carefully-crafted looks stand out, so it’s important to keep that in mind before you attempt to recreate one of their looks.

3. Even Your Most Share-Worthy Looks Might Not Play Well In IRL Situations

Whilst Jeffree Star’s latest cyberpunk-themed contour might have wowed you when you were sat in bed playing on your phone, that doesn’t mean that it’s the best choice for your first day at a new job. Many looks created by influencers and YouTube personalities are designed to be consumed online, under the soft light of a phone or laptop screen. These same looks might not translate as well in person, under the harsh fluorescent light of an office.

Not only will you look odd if you wear some of the more dramatic looks out to work (which definitely isn’t a bad thing), but you just won’t look the same as you thought you would. How a makeup look appears under the circular light is not guaranteed to be how it will appear in real life. So, if you’re looking to make a good impression on your first day, it might be best to stick to a more natural look.

4. However, It’s Still OK To Aim For High Drama In Both Situations

There’s no need to put away your over-the-top makeup looks for special occasions only – we believe that makeup is a form of art and self-expression, so you should rock your most dramatic, high-fashion look the next time you’re hanging out with your besties. Just remember that, as with all forms of art, a little finesse and consideration for the craft is required to make it work.

By keeping these tips in mind, you’ll be sure to look great for your next event, whether it’s a night out or a casual get-together!