Definition of Transcription

Before we find out how transcription can assist to improve your business, there is a necessity to sort out what transcription means by itself. Video or audio transcription is a process of converting audio and video content into text format. Transcription is gaining popularity nowadays and is utilized by people of different spheres starting from students to owners of huge organizations.

No matter if you are a worker of a small startup or big company, you can benefit from quality, quick, and accurate transcription. If you decide to use transcription services, it can not only help you to keep and maintain significant information about your company safely. Let’s move to the main reasons for relying on transcription as it is a great way to improve your business.

Transcription Grants Content Variety

Being in the digital world enables your company to give information in various ways. For instance, videos serve not only as visual appeal.  They provide a good possibility to communicate with users with the support of illustrations. Audio files, in their turn, enable listeners to stay concentrated on audio content and be involved in other activities at the same time.

If you decide to transcribe your audio or videos files, you will grant your visitors to read the text of this content. This may probably surprise you but people still select reading as the most preferred method of absorbing knowledge. Another benefit of creating transcripts for visitors is that they can share these transcripts much simpler than audio and video files.

The reason is that some video and audio files can be too large to share via communication means, for example, email. But texts do not have a file capacity limit, thus it is easier to send them through emails. There are several ways you can share large video and audio files. One of them is utilizing links to where these video and audio files are saved. Still, this method can seem unreliable to visitors since they think twice about whether to open unknown links.

Thus, this makes it impossible to share important information about your company since recipients do not open the links you send. Another reason for having text files of your audio and video content is that they can be saved in different formats. This creates more opportunities for reference purposes.

Have Records of Meetings

Conducting meetings and calls is a necessary part of every business. Nowadays, all meetings and calls whether you carry them out with colleagues of your company or your partners have to be conducted online. What makes business meetings and calls complicated is heavy content. Even during a short online meeting, a lot of things can be discussed and many decisions can be made.

Of course, you can take notes during online meetings but this can distract you from meetings themselves. It is complicated to listen to speakers and write notes simultaneously. You can misunderstand some information or miss important details at all.

This is where video and audio to text transcription will be useful. You will have the possibility to concentrate completely on conversations while having all discussed points fixated. All you need to do is to record conducted online meetings and calls so later they will be transcribed into text. In the future, you can make use of accurate reports of these meetings and calls for the effective running of your business.

Some companies are required to have minutes of the meetings. Transcription assists to save your time here. Since you already possess typed-out content. This is definitely a time saver.

 It Supplements SEO Strategy

If you provide users with videos and podcasts with little text or completely without text, your website can place a low position on search engines. The Internet enables clients to search for information directly from websites without the need to visit offices or make calls. For this reason, your aim is to create such a website that will be not only appealing but also visible on search engines with ease.

Transcribing audio files into text enables your website to rank on search engines much better. When you transcribe audio content into text search engines receive access to this content better. This, in its turn, assists to increase your search visibility. The reason is that keywords are included in the text.

One of the greatest search engines such as Google does not have the possibility to capture video or audio files. Another situation is with the text. Search engines get data to index your content with the assistance of transcription. This, in its turn, helps visitors to find out more about what your company offers to them. What’s more, is that the search ranking on YouTube will be increased as well by adding text content to videos.

High-quality transcription will lead you to receive great results for your content marketing efforts. Your company will surely become an authority in your industry. Finally, sales will increase because of boosting brand awareness.

 Making Content More Accessible

If you are a good owner of a business, you should value every client. Thus, you should know many people have hearing problems. Some of them possess some degree of hearing loss while others can be completely deaf. It is understandable that it is almost impossible to reach these customers with the help of audio and video content only. But if you transcribe videos and audio to text, you make it possible for these customers to get access to your content.

Speaking about videos, you can transcribe them as well and create subtitles for users. People with hearing issues will have the possibility to have an idea of what information you are sharing in your videos.

Also, your viewers can be foreigners who enjoy watching your videos as well. Thus, you can create transcripts in different languages and add corresponding subtitles to your videos. Subtitles and captions are necessary since they help your audience to watch your content under any circumstances. Some part of your viewers can be in loud places and unsuitable environments. Making your content more accessible to various groups of customers will expand your audience and as a result, raise your company’s awareness.

Adding subtitles and captions to your videos requires time and effort but it is worth it. You can do this by yourself or rely on a transcription company that will cope with this task faster. All you need to do is to upload the required video file and wait for the results. Most transcription companies offer automated and manual transcription options. Both transcription methods are effective and provide customers with top-quality transcripts.

Average Time of Stay on Website Will Be Increased

Audio and video files are larger than ordinary text because they consume more data. Users can not desire to wait until a video or audio file will be downloaded. Such slow downloads can make your potential consumers leave your website before looking through everything that your company offers.

Text content on the contrary can attract the attention of possible clients to your website. As we have already mentioned, people prefer to get information from reading first. Only after that, they can listen to your audio files or watch your video content. While visitors are involved in reading, other content can cause interest in them. This leads to users starting to spend more time on your website. For example, during the process of searching for more information, visitors can land on advertisements posted on your website.

 Summing-Up

Businessmen should always think of steps to make in order to reach business goals. If you are among such businessmen and wonder what can be beneficial to your company, we have a solution for you. Transcription of audio and video files into text format will assist in engaging better with your audience, giving your content a wider reach, and reaching sales goals.

If you are still hesitant about whether to rely on transcription, we can say that you will not regret your decision. Many companies have already made use of transcripts and added more value to their businesses. You can be the next satisfied owner of the company who utilizes the transcription process in order to boost your business.

We have enumerated only 5 main reasons why companies decide to have transcripts during the running of the business. There is no need to worry that your company should spend much money from the budget on transcription. As we know, demand creates supply. Many transcription platforms appear and offer free trials on transcription services. Do not forget to be careful during the selection of the most suitable transcription platform. Despite a lot of transcription companies assisting clients, cybercriminals and scammers still exist online and wait for the next victims.

If you discover that transcription is really useful for your business after a free trial then you can subscribe on paid plans. Transcription companies offer pretty affordable prices since even students order transcripts of online lectures. Aside from transcripts of top quality, you will receive an individual approach, quick delivery, complete anonymity, and a high level of accuracy. That’s why, if you still do not use transcription for boosting your business, it is time to think and start getting benefits from transcripts of the highest quality.