If you’re like most businesses, you understand the importance of having a mobile app. But many don’t realize that Android apps can benefit your business more than iOS apps. According to the latest numbers, Android holds a whopping 85% of the global market share for smartphones, which means that if you’re not catering to this massive audience, you’re missing out on a huge opportunity.
By the year 2022, it is expected that there will be over 6 billion worldwide mobile app users. Any android app company will tell you that Android is the way to go if you want to reach the most people. They will build custom Android apps tailored to your business needs, which can help you achieve several goals.
Some of the benefits of having an Android app for your business include:
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Escalate Reach and Improve Brand Awareness
Your business becomes more visible to potential customers when you have an Android app. They can discover your app through the Google Play Store, which has more than two billion active users.
According to recent studies, 65% of people are more likely to buy a product or use a service from a familiar brand. So, by increasing your brand’s reach and visibility, you’re also increasing the chances that people will do business with you.
An Android app can also help you reach new markets and demographics you may not have been able to get.
Effective Customer Engagement
Regular engagement with your customers is essential to keep them coming back. An android app is a perfect way to do this. With an android app, you can send push notifications to your customers whenever you have new updates or information to share. This will ensure that your customers always have the latest information about your product or service.
Focuses on Customer retention
It takes five times more to attract a new customer than keep an existing one. This is why it’s so important to focus on customer retention.
An Android app company can help retain your customers by providing them with a convenient way to access your product or service. There are two ways to develop such apps: Native Android Apps and Hybrid Android Apps.
It helps you stand out from the competition
In today’s crowded marketplace, finding ways to differentiate your business from the competition is more important than ever. One way to do this is by offering a mobile application your competitors don’t have. This will put you in the right stead with the competition and help you attract new consumers.
The android app development process is not as difficult or time-consuming as you think. And there are many software development companies that can help you get started.
Improves customer service
Custom software android app development can help you improve your customer service in several ways. For example, you can use mobile app features like push notifications and in-app messaging to communicate with your customers in real time. This is a great way to resolve customer service issues quickly and efficiently.
In addition, a mobile application can help you keep track of your customers’ purchase history and preferences. This information can provide them with tailored recommendations and exclusive discounts.
Conclusion:
By now, you should be convinced that your business needs an Android app. A mobile app can help you increase brand awareness, engage with customers, boost customer loyalty, and improve customer service. So, what are you waiting for? Contact an android app development company and get started on your new app.