A DXP, or digital experience platform, is specialised software businesses use to create and deliver engaging digital experiences for users and customers. You can use this software to manage your organisation’s website, mobile app, and other digital products.

Many types of DXPs are available on today’s market, including composable, monolithic, and hybrid varieties. This article will discuss composable DXPs specifically, highlighting their applications and benefits.

What is a composable DXP?

Composable DXPs are one specific type of digital experience platform. It provides a collaborative environment where stakeholders can review, modify, and approve content before deploying it to production. The software speeds up the development process by making it easier for developers to work on set tasks without waiting for other teams to complete theirs.

Specifically, composable DXPs comprise a series of ‘best-of-breed’ solutions, which work together through APIs to deliver digital experiences and content using a microservices approach. It is a modular DXP, allowing for small updates and changes to individual parts. Compare this to traditional ‘monolithic’ DXPs, which provide a single, integrated set of tools.

Composable vs. monolithic DXPs: which option should you choose?

While composable DXPs are growing in popularity, monolithic platforms still offer some benefits.

Monolithic platforms, for example, are beneficial for businesses looking to manage one digital channel, such as a mobile application or a website. Many small and medium-sized businesses still use this type of DXP.

However, if you’re looking for complete control over your software stacks—and need to manage omnichannel digital experiences—composable DXPs are the way to go. Today’s customers use multiple digital touchpoints, including smart speakers, smartwatches, VR headsets, and more—and monolithic DXPs simply can’t keep up.

Applications and benefits of compostable DXPs

Composable DXPs are an excellent choice for businesses looking to manage customer experiences across multiple digital channels. That is, whether a given customer shops via their smartphone, desktop, smartwatch, or all three, you’d like them to enjoy a consistent, streamlined experience.

These modern tools also offer various other benefits for businesses small and large, including:

• Future-proof architecture through leveraging APIs and quickly connecting to new channels and digital touchpoints
• The ability to update and change devices and channels according to customer needs and expectations
• Opens up opportunities for a wider variety of vendor tools
• Enables large-scale personalisation through atomised content management
• Prevents your business from being ‘locked in’ to legacy technology or unwanted vendor solutions
• Facilitates a faster time to market since you can quickly respond to changes and adapt to modern technologies with ease

All in all, composable DXPs offer enormous benefits for all types of businesses. If you’re looking to improve customer experiences in the modern digital space, you’ll find enormous value in investing in the software. 

Why you should consider switching to a composable DXP

To summarise, today’s consumers expect their online shopping experiences to remain smooth and consistent, even when switching devices. The best way to maintain a high-quality customer experience is to invest in modern tools like composable DXPs and reap benefits such as faster response times, greater control, and large-scale personalisation.