Building and sustaining a relationship is necessary for several walks of life. How far can you go without cultivating meaningful relationships with people that influence your life in some way or another? That is equally true in the sphere of real estate.
You should develop a personal connection with your clients as a real estate agent. Making them feel appreciated is vital, mainly because winning leads in the first place is so challenging.
There are several ways of connecting with your clients, both prospective and existing. One of them is visiting them personally. With the help of various realtor pop by ideas, you can make every personal visit meaningful.
What other things about this topic should you know about, and what various pop-by ideas will you find helpful?
Why does a personal visit matter in real estate?
Does a personal visit count in a world where people seek to maintain connections through digital mediums? It does because it shows your client the value you place on the relationship, how thankful you are for it, and how serious your intentions are about nurturing it.
Pop-bys help you reconnect with past clients, generate referrals, and attract new business. However, since pop-bys, as they are called, are a part of a marketing strategy, it is vital to carry a gift with you during one of these visits. Arriving empty-handed diminishes, if not ruins, the impression that you want to make.
What is the importance of a gift?
Leaving a gift with your client has a long-lasting effect since it will remind them of you every time they use it or look at it. Before giving a gift, you should put some thought behind it, asking yourself whether the client would find it helpful in some way or another.
When you bring a gift for your customer, it brings an element of reciprocity into the picture. Since you’ve done something nice for them, it might motivate them to do something nice in return. As a realtor, this means getting new referrals or generating new leads.
Some gift ideas for pop by
These are some gift ideas for your customer visits. Before buying a present, it is essential to consider the season you’re giving it since it must be appropriate.
Summers
For instance, grill tools would be an excellent option if you’re giving a gift during the summers when the real estate market is the busiest. People love having barbecues in their backyards and would appreciate a set of grill tools that helps them with it.
You could tie a personal message on one of the tools like tongs or grill spatula, thanking them for helping your business grow. Delicious smores, handy ice cream scoopers, or even a pack of warm peanuts does the job just fine.
Fall
The fall is mesmerizingly beautiful, with the weather changing, leaves falling, and nature replacing her old robe with a new one. Some gift ideas for this season are:
- A pumpkin (for Thanksgiving)
- Pecan, apple, or pumpkin pies (because pies are best enjoyed during the fall)
- Sports-themed snacks (since hockey, basketball, and soccer are pretty popular this time of the year)
- Candy apples (it’s a seasonal fruit)
Winters
Even though the real estate sector slows down during the winters, that’s no reason to slacken your relationship-building efforts. Seasonal scented candles (like apple cinnamon), tabletop decoration or any ornament, advent calendar, and hot cocoa kits are all excellent ideas for the winter season.
Making use of a postcard campaign
You can also combine your visits with a direct mail postcard campaign to take the relationship building to the next level. Sending a random postcard containing a message, greeting, your contact information, and even a listing will help the client connect with you at a deeper level immediately. The best way to do this is to hire a service specializing in direct mail marketing for real estate.
These are some realtor pop-by ideas you could consider using for your visits. They will make a lasting impression on the customer and help strengthen lasting connections while building new ones. As a real estate agent, that means getting more business in the long run.