An Amazon seller central serves as a third-party seller for the customers. The major feature of this interface is that you may sell directly to your customers with no hindrance from Amazon in it. There are a few benefits of Amazon seller central that you need to be aware

FBA service or easy product management

Being a seller central you have direct control over your products since you will be able to monitor product-related activities like inventory, listing or return management. By choosing fulfilment by Amazon or FBA, adequate customer service can be provided. The customers are delivered products quickly within one or two days. The products will be handled by Amazon the moment you ship them to their facilities.

The orders that are submitted to seller central will reach your doorsteps on time. If that does not happen the marketplace is liable for all late and failed deliverables.

Have complete control over the product pricing

The sellers who are registered with Amazon central have complete control over the pricing of products. So when you are going to sell products on Amazon you may tweak your product price based on the offerings of your competitors for an edge in the marketplace.

The platform allows you to customize product costs taking your preferences and needs into account. Such a feature is beneficial if you are looking to create a market for a newly launched product. But you can start selling them at a reduced price by adjusting prices according to demand as it can enhance conversions.

A controlled form of product messaging

A lot of credit is due to this platform as there is not going to be any form of product messaging. The reason is you will be selling what you should. Even the sellers are going to get in touch with a variety of other sellers who are dealing with similar products and sell the product version of the same that they are selling.

Once the seller account has been registered the brand registry program of Amazon has gone on to place restrictions on Amazon listings.

Steady access to analytics

Amazon is going to provide sellers with customer data that they can use to figure out which are products in demand. They would also have an idea of how the products are performing and determine a grey area for improvement. Such data is also accessible to Amazon sellers who are registered with Amazon Central.

Using the above information, the sellers can anticipate which products are likely to be in demand in the future.

Access to subscribe and save feature

One of the features of the FBA program is that the buyers are able to purchase eligible items at a discounted price. The subscribe and save feature allows customers to receive goods that they regularly use. They are going to receive discounts or the option of free delivery when they choose this model.

What is Amazon vendor central?

Coming Amazon Vendor Central it is open to everyone. As a part of this service, Amazon is known to distribute a part of the manufacturer’s products on a regular basis. It is more of a first party rather than a third party. The concept is that you are going to sell your goods to Amazon rather than directly to the customers as they are going to take care of selling it to the customers.

What is the modus operandi behind this?

The moment you have been invited to the club; you would wait for a situation where Amazon would require your goods. Just you need to comply with the needs of the order and it is not your job of selling those items to the customers of Amazon. Below are some of the benefits that Amazon vendor central provides

The sale by Amazon logo appears

As discussed earlier the vendor central data is only accessible to Amazon which is sent out invitations by Amazon corporate. When they join their products will appear on the site as sold by Amazon which is bound to enhance the trust and comfort factor of the shoppers.

Numerous opportunities for advertising

The sellers are able to cash in on the marketing opportunities that are provided by Amazon central services which both the buyers and the sellers are bound to have access to it. Vendor central, it is more about running ad campaigns.

The moment you utilize AMS, the vendors can differentiate from the competition and drive traffic to the product pages that are being loaded with information. This has numerous benefits and the best part is that it is going to provide you with a compelling user shopping experience. It would lead to an increase in sales and brand awareness.

Eliminate or reduce fees

Amazon selling fees or merely having an Amazon account would not be enough for vendors to be part of this program. For becoming a pro there is a need to pay a one-time fee that would assure them an unlimited number of orders every month. It would also provide options for Amazon fulfilment along with gift wrapping services.

Top-notch customer experience

Customer complaints are an integral feature of every company and this is something that you cannot avoid. Here you are at a definite advantage since Amazon is going to take care of things on your behalf making things easy.

To sum up things, the decision to become a vendor or seller is determined to a considerable extent by the sort of business that you run. A point to consider is that both the central were intended for different models and comparing them would be a difficult task. The Amazon central seller caters more to brands or online merchants who want their products to be listed quickly whereas Amazon vendor central is keen to follow a wholesale approach and they want to keep their hands off things.

Irrespective of the model that you choose there are experts to guide you at every stage of the process.