Pros

Profitable

Animated marketing videos usually cost $15,000 and $35,000. 2D animations are often cheaper than 3D animations because they are easier to create. Of course, your animation style will determine it, but 2D Animation can be much cheaper than 3D animation. This is due to software developments, which means that not all animations must be drawn frame by frame, which reduces production time and expenses. The level of detail in the design, the complexity of the Animation, the length of the video, the voiceover, the soundtrack and distribution are the main cost elements that determine the final price.

Production

2D animation becomes faster and more accessible thanks to advances in tools such as Toon boom and After Effects. 2D animations are less laborious because they are flat visuals. Animated videos usually take 6 to 8 weeks to make, especially if a 2d animation company helps you.

However, this calendar can be stretched and accelerated to meet fast shooting times depending on the complexity of the Animation or the duration of the film. For mood boards, style frames and storyboards, one approach to speeding up the animation production of the calendar is to review and comment on them as soon as possible during the creative creation phase.

Focused on History

2D animations seem to be more focused on storytelling. It is easier to capture the “wow factor” with camera movements and dramatic effects when working with 3D objects, but it can sometimes harm the story or more intimate moments.

Put

This is a significant advantage of animation in general, especially when it is contrasted with live videos. Since 2D animations are fewer than 3D animations and they are as complicated to design as 3D animations, subsequent upgrading of resources for some reason is easier to use. Animated videos have a longer shelf life due to their ability to be updated all the time, which is another important advantage of choosing animation solutions over live action solutions.

Adapted and Expanded

2D animations can be converted into static graphic design elements because they work in a 2-dimensional space. Website resources, PowerPoint designs, infographics, postcards and business cards are examples. The reallocation of marketing assets, such as animated elements, can help justify the cost of the item while increasing brand awareness through consistent and identifiable visual assets.

Cons

Less on demand

There seems to be a decrease in demand for 2D animation as 3D becomes more widely available. It is still widely used and popular, although 3D seems to be the flavor of the month. Sometimes, 2D animation can be monotonous or repetitive. The screen lacks depth because you do not get a complete 3-dimensional view.

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Not so dynamic

2D may seem less dynamic than 3D, as briefly described above. For example, if you wanted to animate a moving car, it would be extremely difficult to do it in 2d because you would have to redesign the car from several angles, which would take a long time. 2D animations do not always have the “wow factor”, economic and chronological constraints can confine you to a specific design aesthetic. If you have generated the car in a 3D space, you can rotate it without redrawing it several times.

Chronophage

Each image must be redesigned with a cell-based animation, the traditional method of drawing frame by frame. Considering that the average frame rate in the United Kingdom is 25 frames per second, a relatively short animation is quickly equivalent to hundreds of drawings. Many animated videos, for example, Toon boom, for example, have excellent tools to speed up the process. Although demand for 2D has decreased, it remains popular in many areas, 3D still occupies a larger part of the market.

Visual

Although amazing and eye-catching 2D assets are certainly possible, they may not captivate or excite your target audience as much as 3D animation. Consider your childhood memories watching cartoons on TV. They did not need to be complicated or realistic to be effective, and the 2D graphic style was ideal for them and helped them effectively convey their point of view. However, with the evolution of 3D Animation and more elaborate computer graphics in films, 2D Animation appears dull and uninteresting.

Reuse

Finally, unlike 3D animation models, 2D animation models cannot be reused, which requires additional effort to establish the foundations for each new project. 2D animations take a long time to create because they must be produced frame by frame and from all angles.