What and How does Content Governance Work?

In today’s world of constant content production, it’s too easy to get lost in the amount of content shared on a daily basis. With new content emerging all the time, many businesses are struggling to keep up with creating, sharing, and tracking their content. 

Without adequate content management, you’ll have trouble controlling your content. This situation can lead to negative consequences such as a decrease in brand reputation and potential legal issues. Read on as we discuss the importance of managing your content and how to go about it.

Defining Content Governing

Content governance is a content management process that uses a set of standards to define how your content is published, distributed, and who has authority over it. Moreover, these standards dictate the type of approvals needed before certain types of content are published.

If you’re interested in creating your own content management implementation plan, it’s important to consider factors such as, who owns each piece of content, who removes certain pieces when content needs to be taken down, and which resources are used to support content management.

Elements of Governance

Once you’ve decided to implement content governance in your content management plan, it’s time to make the right decisions. Many companies opt to work with industry professionals to develop an effective plan for content. According to Contentful, “Content governance is the big-picture management of content across the organization. It helps you to make sure that every piece of content is on-message and good quality.”

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The best content management plans provide structure, establish clear roles, create detailed workflows, and outline best practices and company standards. With this in mind, you’ll be able to create an all-encompassing plan that will help you sustain your current and future content.

Do You Need a Plan for Governance?

If you’re debating whether or not your company needs to govern its content, the fact is that you do. Content management successfully safeguards all the time, energy, and money you invest in your content creation.

In order for your organization’s content to provide continued value throughout its life, it’s essential to have a plan in place for guiding that content over time. With an effective content management strategy, you’ll support your company’s long-term goals and protect the integrity of your media from day one.

Implementation Options

Once you’ve identified that your organization needs a healthier way to manage your content, it’s important to start thinking about how you intend to implement it. If you’re aiming to introduce a new content governance strategy, there are two main options: manual or automated solutions. Manual solutions allow for increased flexibility, but they also require more maintenance.

Automated solutions are more costly than manual options initially, but they typically offer more value in terms of power and simplicity over time. For most businesses, costs associated with automated content management are offset by reduced complexity. 

Whichever approach you choose, it’s important to regularly review your content so you can identify areas for improvement and recognize where your strategy succeeds. This process will help keep your content on point with your goals from start to finish.

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Content management has become an integral part of a company’s digital strategy. With an effective content management plan, controlling content becomes much easier as there are set standards in place from the beginning. Use this information as you develop a stronger content management strategy that will result in improved efficiency, reduced costs, and increased customer satisfaction.

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